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Entrepreneurs in Wonderland
20 December, 2022  Pramod Dhalwani


Entrepreneurs in Wonderland


Stressed about cash flow issues? Concerned about accumulating losses? Don’t know where your business is headed? Uncertain about the future? Worried about profitability?

I feel most businesses are in the midst of their wonderland phase.

What is the wonderland phase?

“If you don’t know where you want to go, then it doesn’t matter which path you take.”

Lewis Carroll in Alice in Wonderland

 

You must have read or watched, “Alice in Wonderland”. Just like in the classic, entrepreneurs are in the middle of wonderland, looking for a key to save them, or just being stuck by doing the same thing over and over again. They don’t know where they are going, but just know that they need to get somewhere. As Lewis Carroll quoted in his classic, if entrepreneurs do not have their goals set, then it doesn’t matter what actions they take. Planning and budgeting is vital for organizations to succeed! Without that, we are all in wonderland…

 

1.As an entrepreneur, are you opening random doors like Alice?

Alice kept using random keys to open doors. Similarly, entrepreneurs keep exploring and hoping to find what they are looking for. The problem is that they don’t planPlanning is the key! Planning will open the right doors for entrepreneurs!

 

2. Are you stuck like Mad Hatter?

Do you remember Mad Hatter’s tea party? This character’s clock was stuck at 6:00 pm, so it was always tea time, hence he was always having a tea party. From what I have seen, most business owners are stuck too! They are stuck on paying bills and paying bills doesn’t seem like a party to me! Many business owners bury their heads in the sand hoping that the storm will pass. They don’t resolve the issue and continue their business operations, just like Mad Hatter who continues his party without fixing the problem.

 

You can fix your problems by getting control of your business.

One of the most effective ways to start getting control of your business is by budgeting! The benefits of budgeting certainly bring your business out of the wonderland phase, and ensures you know where your business is heading. You know where your money is, you have enough to pay your bills, enough to run your business, and enough to spoil yourself after all the hard work!

Are you in Wonderland? Are your budgets for 2019 ready yet? Are you in control of your business? Or is the business in control of you?